Sep 9, 2026 · by BalayHub Admin · 5 min read

Ayala Land Lots in Nuvali, Lipa, Cresendo: What to Compare

Ayala Land lots return in Nuvali, Lipa and Cresendo as inventory falls to 15 months and capex rises to ₱60B: how to price an estate lot against raw land.

Ayala Land Lots in Nuvali, Lipa, Cresendo: What to Compare

Ayala Land is putting residential lots back on the market, and the choice of where says a lot about who is buying in 2026. The new Ayala Land lots will come as fresh phases inside Nuvali in Laguna, the company's estate in Lipa, Batangas, and the first residential phase of Cresendo in Tarlac, a selective rollout that InsiderPH reported on August 27 alongside the numbers that explain the timing: unsold inventory down to 15 months of supply from 18 at the end of the first quarter, and reservation sales of ₱53.5 billion (about $856 million / €737 million) in the first half. Two weeks earlier the developer had lifted its 2026 capital spending to about ₱60 billion (about $960 million / €826 million) from ₱50 billion (about $800 million / €689 million), according to the Philippine Star, after delivering 6,000 units across 40 projects in six months toward a 13,000 unit target for the year.

The message for buyers is in the product. The group is not launching mid market condominium towers, where the market still carries too much stock; it is selling land inside estates it already runs, to end users who want to build a house on their own terms. That is the segment where demand held up through the slowdown, and the one where the price you pay depends heavily on what you compare it with.

Where the lots are and why these three

Nuvali straddles Santa Rosa, Cabuyao and Calamba in Laguna, a 2,000 hectare estate with its own schools, offices and retail, on the Cavite Laguna Expressway corridor. Lipa in Batangas sits on the STAR tollway and the Lipa City side of the South Luzon growth belt. Cresendo in Tarlac is the northern bet, positioned near the Subic Clark Tarlac Expressway's Luisita extension and the North South Commuter Railway that will connect Clark to Metro Manila. InsiderPH quoted the company's chief commercial officer describing a market "driven by end users making long term decisions," and its president saying that sustained demand and more stable operating conditions gave the group confidence to offer new product in these markets.

Read that as a map of where Metro Manila families are willing to move for a house with a yard: south to Laguna and Batangas along the expressways, north to Tarlac ahead of the railway. If you are already looking at Santa Rosa, Lipa or Tarlac City, these launches will set the reference price for the next two years.

What a lot in an estate costs against the open market

Estate lots carry a premium over raw land in the same province, and the premium is what you are really deciding on. Our listing data puts open market lots at a median of ₱15,500 (about $248 / €213) per square meter in Cavite, ₱12,000 (about $192 / €165) in Bulacan, about ₱19,300 (about $309 / €266) in Laguna and around ₱23,100 (about $370 / €318) in Pampanga, against ₱105,000 (about $1,680 / €1,450) in Metro Manila; our province by province land price guide has the full ladder. Estate lots in a master planned township with paved roads, drainage, security and a developer that maintains the parks price well above those medians, and the difference buys you certainty: a titled lot with a clear survey, deed restrictions that keep the street residential, and utilities already at the boundary.

The trade is worth making when you plan to build and live there. It is worth less when you are buying to hold, because a raw lot on the same highway appreciates on the infrastructure just as the estate lot does, at a fraction of the entry price. Before you sign a reservation, run three checks: the price per square meter of the phase against the estate's older phases and against nearby open market lots on the price per square meter tool; the association dues and the building deadline, since most estates require you to build within a set number of years; and the construction cost of the house you intend to put on it, because a 200 square meter lot at estate prices plus a ₱40,000 (about $640 / €551) per square meter build is a project of ₱8 million (about $128,000 / €110,000) and up, not a lot purchase.

Why the timing favors a careful buyer

Fifteen months of inventory is the developer's own signal that the market has absorbed the pandemic era overhang; that is why the launches are back. But the wider industry is still short of approvals: the housing regulator's licenses to sell have collapsed this year, which is why the big groups can only launch inside estates where the permits are already in hand. New supply will be thin for a while, and thin supply means launch prices hold. It also means that a buyer who has a location in mind should not expect a discount from waiting for the next phase.

What you can do is compare across developers in the same corridor. Laguna and Batangas have several township lot offerings by other groups, and the house and lot resale market in Batangas, where our listings show a ₱2.2 million (about $35,200 / €30,300) median on 19 houses, sets a floor under what a finished home is worth once you have built. Read how to buy a lot safely for the title and survey checks, and remember that an estate lot still needs the same tax declaration and title verification as any other parcel.

What to do if you are a lot buyer this quarter

Register interest with the estate for the phase you want, but price it against the open market before the launch day pressure starts. Get the deed restrictions and the build deadline in writing. Budget the full project, lot plus house plus fees, using the calculators on this site, and compare the total with a ready house in the same town, which in Laguna sits at a ₱4.3 million (about $68,800 / €59,200) median in our listings. Browse current land for sale to see what the same money buys outside the gates, and treat the estate premium as a purchase of certainty rather than of upside.

Figures are from the sources cited and from BalayHub listings at the time of writing; launch prices, phases and dates are the developer's to confirm. This is general information, not investment advice.

Dollar and euro figures are approximate conversions at ₱62.5 per US dollar and ₱72.6 per euro (ECB reference rates, 2026-09-08).

Frequently asked questions

Where is Ayala Land launching residential lots in 2026?

In new phases of Nuvali in Laguna, in its estate in Lipa, Batangas, and in the first residential phase of Cresendo in Tarlac, according to InsiderPH on August 27, 2026. The rollout is selective and focused on horizontal lots inside estates the group already runs, after its unsold inventory fell to 15 months of supply and it raised 2026 capital spending to about ₱60 billion (about $960 million / €826 million).

How much more does an estate lot cost than open market land?

Usually a wide premium. Our listings put open market lots at a median of ₱15,500 (about $248 / €213) per square meter in Cavite, ₱12,000 (about $192 / €165) in Bulacan, about ₱19,300 (about $309 / €266) in Laguna and ₱23,100 (about $370 / €318) in Pampanga. Estate lots with paved roads, drainage, security and deed restrictions price well above those figures; the premium buys certainty and infrastructure, so compare the launch price per square meter against both older phases and nearby raw lots.

Why is Ayala Land launching lots instead of condos?

Because the mid market condominium segment still carries excess stock, while demand for lots and houses from end users held up. Inventory across the group fell to 15 months from 18 at the end of the first quarter, and first half reservation sales reached ₱53.5 billion (about $856 million / €737 million), which the company read as the signal to reload the pipeline with horizontal product in established estates.

What should I check before reserving an estate lot?

The price per square meter against older phases and open market lots, the association dues, the deadline by which you must build, the deed restrictions, and the full project budget including the house at current construction rates. An estate lot still needs title verification at the Registry of Deeds and a check of the tax declaration, exactly like any other parcel of land.

Looking for a place?

See all listings

Read next